James is Senior Legal Counsel at the Rugby Football Union (RFU), heading up the commercial legal team, with particular responsibility for the legal management of sponsorship acquisition and partnerships, TV & media rights, stadium hires, stadium operations, ticketing, brand protection, retail and licensing, digital, marketing, communications and technology matters.

James also provides general counsel support to the senior management and executives of the RFU on corporate governance, risk and compliance, data privacy, organisational change, dispute resolution, immigration and employment, and strategic projects.